I am proposing an app that would reach out to individuals interested in minimizing their impact on the environment but do not necessarily know what the best ways to do so are. I would like to minimize the cognitive dissonance in all environmentally aware individuals. Marketing would target everyone with a phone but primarily people living in cities with small commutes that could bike more easily instead of drive or have easy access to public transportation. However, I would love for everyone to download it. I would be proposing it to an app developing company until one is interested in developing my app idea. This app will show people the environmental impacts of their lifestyle. One would open up the app and enter their vehicle information, job, recreational activities and any other daily habits they choose to and the average time they spend doing each thing each day. They would also have the option of letting the app run in the background in order to record more accurate data on their lifestyle over time. The app would then propose equally convenient alternative lifestyle changes in order to minimize the users environmental impact. Not all methods would be equally convenient. The goal is to come up with as convenient lifestyle changes as possible in order to get people to actually change their lifestyle to be more environmentally friendly.